Feels confident when using her products and feels like she’s taking care of her health and her skin when buying the right products.Ĭontent Tips: This is typically an older demographic, so online strategies need to be tailored to an older generation. Will usually be open to other anti-aging procedures and is very informed on the latest scientific knowledge about anti-aging procedures, superfoods and hobbies. Is concerned with her skin health and appreciates makeup products that also have anti-aging qualities. This persona is all about that online experience and the thrill of discovering something new that’ll make them feel great once they try it. ![]() Share them and advertise them all over social media for maximum exposure and follow it up with blog content and other social content related to that same product. WIll usually have a handful of “beauty gurus” they look to for beauty tipsĬontent Tips: Video, influencers, Insta Stories, social, social, social! Meg loves to discover new things, create your own branded video reviews where you invite influencers (or even everyday women randomly chosen to try out your product) and film your own product reviews. Is always up-to-date on up and coming beauty trends and products Watches online reviews by Youtube influencers before making a purchase Below, you can jump to the different sections in this guide for easy access:įinds out about new beauty products through social media As a beauty SEO agency, we’ve helped some of the biggest brands crush competition in saturated markets so they can plant their brand flags in the dog-eat-dog beauty world. It seems simple, but the basics are foundations for a reason. ![]() Over many years of experience in beauty SEO & marketing, Alphametic has developed a winning process when it comes to online success: SEO, Content, and Conversion. But that’s simply not true – it’s all about carving out your target market using online strategies and delivering the content they crave in a way that leads to profitable margins and high ROI’s (and who doesn’t want a high return on investment). With the plethora of independent beauty brands popping up left and right, as well as iconic brands like L’oreal and Estee Lauder diversifying their product offerings, it might seem like there’s no space for new players. Beauty Marketing can be one of the most creative and exciting industries to be a part of – but challenging doesn’t even begin to cover it.
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